Recently, Allure magazine put the icon of mature women, Helen Mirren, on their front cover. This was about more than glamour, they had a statement to make.
The magazine used the opportunity to announce that they would no longer be using the term 'anti-ageing'. Their point was that the phrase makes it seem that age is something to fight, and that youth is the only definition of beauty. The statement has gathered a lot of support, and this flags up how we think about the marketing we do.
When was the last time you asked your customers what elements of your marketing appeals to them? Do you know if you do anything that turns them off? Whilst using the words anti-ageing may not offend most of your customers, it does raise the topic of what image you portray and how your customers feel about it.
We are not saying that you should eliminate the term anti-ageing, but it is worth reviewing what you do periodically, and actually talking to your clients about it. If you know that what you do appeals to them, you can capitalise on this. If you are off-putting to some, you may be off-putting to others you don't even know about.
For help in marketing your Goddess International treatments, call us on 01925 607371 and we will try to help.