You may think that as a salon you don't have many new things to shout about, but finding a regular source of news can be a massive help in driving your business forwards.
If you can find a regular form of news relating to your business, you have no end of things to talk about on your website, newsletters and social media. Special offers can be great to promote, however, you don't need to devalue your services in order to have something to talk about. Taking on a new member of staff or anyone in the salon gaining a new qualification can prove very exciting subjects as this can include new treatments or improved appointment availability. Choosing to change your opening hours or even a new booking system can always be of interest to your clients.
If you are still struggling for something to talk about, then why not add a new service to your website such as a blog? This not only improves the SEO of your website but also allows you to talk about your treatments and products and their importance in greater detail. You can explain the benefits of what you offer, what sort of client it is suitable for and what happens during the treatment. Whilst most people know the details of a manicure, it can be an ideal opportunity to talk about more advanced treatments such as those offered by Goddess International machines. You can detail what microcurrent or microdermabrasion is and even show off before and after pictures.
Sharing regular news is a wonderful way to build your online following and make sure your business gets noticed. Only when it is well-known can you expect to increase your bookings, and therefore your profits!
Talk to Goddess International and find out what their machines can do for your business by calling 01925 607371.