Father's Day will soon be upon us, but this is one celebratory day of the year that tends to make less of an impact on salons. As a rule, most salons don't have a long list of dads queuing up for treatments, but it appears that this is one trend that is changing.
The rise in numbers of well groomed male celebrities such as David Beckham, Christiano Ronaldo and Brad Pitt has made more of the male population take care in how they look. These male role models are not only successful, but are known for their style and grooming. In the 1990s it was hailed as the dawn of the metrosexual, but these days a man taking care of his appearance is far more commonplace.
Look at any skincare line and you will now see a male option along side. Admittedly these are still small pickings, but it does show that there is increased demand from salon owners for products that cater for male clients. The list of treatments being sought out by clients also longer as they branch out from the odd bit of waxing to tanning, contouring, facials, massage and even beard care!
Whilst male skin is different to that of a woman, and can sometimes need specialised products, that does not mean that many of your existing treatments cannot be tweaked to target a male audience. Men are still concerned with anti-ageing, relaxation and skin conditions and so a salon who offers these targeted treatments in a welcoming and not overly feminine environment will become very popular.
The Goddess range of equipment can offer these very treatments for both men and women, allowing you to target the specific concerns of each and every customer. Whether it is microdermabrasion, microcurrent or even oxygen therapy, Goddess International offers something for everyone.
You can find out more about what Goddess has to offer by calling 01925 607371 or emailing firstname.lastname@example.org.
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