As a salon owner you will undoubtedly want to promote your business, but budgets can be tight and it is not easy knowing where to start. Social media is a fantastic free tool for any for any business owner, all you have to do is get it working for you.
There are a vast number of social media platforms available, and it is up to you to decide which ones you prefer to use. As everyone now has a smart phone or tablet to hand, which means managing and updating your pages is easier than it has ever been. All you need to do is master a few techniques, and some of the biggest sites will soon become your new best friends.
Setting up a business page on Facebook is quick and easy to do. Many people look up local businesses on Facebook, so having your own page is vital. One of the biggest challenges with a Facebook page is getting new likes, so make the most of your own friends list and invite them all to like your page.
Twitter allows you to keep things simple, keeping your messages short and sharp. One good technique for obtaining new followers is to follow people yourself, as they tend to reciprocate. There are rules about the number of people you can follow and how quickly you can rack these up, so don’t be too aggressive in clocking up the numbers.
Instagram is image driven and therefore ideal if you are not a natural with the written word. Again, following others will bring your own page followers but there are still restrictions here too. The best way to get your images seen is through the use of hashtags on your posts. Have a look at other businesses like your own to see what kind of tags you need to be using.
If you are feeling adventurous, try setting up your own channel on YouTube. You could do videos of your salon, talk about your treatments, or even film some testimonials from your clients. This is a great way for your clients to get a taste of your personality, which will really help them to warm to you and your business.
With all of these sites, you need to engage your existing clients as well as your new ones. Take photographs of beautiful sets of nails you have completed, fantastic before and after microdermabrasion results or relaxing massage set ups so that you clients can see exactly what to expect from you. Keep updating your pages regularly and tag any clients who appear in your photos, as this means they will be seen by their friends too. You should also make use of the brands that you work with. Like their pages and interact with them as much as possible, as they may then help to promote you further.
Goddess International love to see what their customers are up to and are always looking to help you promote your business, so visit us on Facebook, Twitter or Instagram today! To find out more about Goddess International call 01925 607371 or email firstname.lastname@example.org.