When running a beauty business there are more ways to earn revenue than just through treatments alone. One of these is through retailing products, but many therapists seem afraid to try.
When you consider how much margin can be added to each product, just one sale per day could make a massive boost to your profits, and that is something that no business owner can afford to ignore.
The main obstacle that seems to stand in therapists way of selling is the fear of appearing pushy. This is where you need to employ some slightly different sales techniques to those of your average secondhand car salesman.
Instead of ramming the latest special offer down your clients throats, use your experience and knowledge as a trained therapist to recommend a product you know they will benefit from. Choosing the right product line is vital in this, as you need a range that will complement the treatments that you offer. You also need a brand that you can believe in, as that will instantly make it easier to sell.
Goddess International offer a fantastic range of skincare products that work beautifully both as part of their treatments and as aftercare solutions. By offering brand continuity between your treatments and your products, your clients will be given confidence that they are continuing the benefits of their treatment, rather than just being sold things that they don't really need.
If even the thought of recommending complementary products scares you, then try putting together an aftercare sheet with space to write on your suggested products. As you hand it to the client, explain the details and point to the area on your shelves where they can find the products. When clients understand that their retail skincare is prescriptive, they are more likely to hand over their cash.
To find out more about the wonderful skincare products on offer from Goddess International go to www.goddessinternational.co.uk/skin-care.