They say no publicity is bad publicity, but sometimes getting any publicity at all can be a challenge.
If you are looking for ways to promote your beauty business then there are a range of options available to you, and they don’t all have to cost the earth.
The traditional format of advertising that most people think of first is display advertising. As most of your clients are likely to be from a small radius you need to think local and contact regional newspapers and magazines. Don’t forget that asking what is available doesn’t commit you to anything, you can always say no, so it pays to give them a call and see what deals can be done.
Display advertising doesn’t have to be in print, there are a number of location based websites that can offer banner advertising. This can be a more cost effective method of advertising, as pay per click plans mean that you only pay a small set fee every time someone clicks on your ad. The interactive nature of the world wide web means that people can instantly be taken to your website or Facebook page and see everything you have to offer straight away. You can also track how many visits your site has had, so you can get a proper idea of whether the advert has been a success.
The biggest form of pay per click advertising is with Google AdWords. This allows you to compose your own text advert which will appear on the search terms that you choose. You can decide the amount you are willing to pay, although this is often dependent on how far up the page you want to appear. It is relatively easy to set up yourself, although there are specialist agencies who can do it for you, often with greater results.
These days social media can also offer you an attainable format of advertising, by paying to promote your pages or posts. This can be very low cost and quite successful as in some cases you can choose the location and demographic of your audience. Just make sure you choose your post wisely, make it one that is likely to be as attractive or appealing as possible to the greatest number of people.
When setting up an advert, you need to make it eye-catching and interesting. Make the most of your chosen brands to help you do this. A brand such as Goddess International is a trusted and recognised brand that is likely to help boost your reputation by including their treatments on your advert. You can also make use of the high quality images that are available from your brands to make your advert look as professional as possible.
To find out what Goddess International can offer you, call today on 01925 607371 or email firstname.lastname@example.org.